Vortrag, Englisch, 5 Seiten, Konferenz
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Konferenz
Referenzeintrag
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lic. rer. pol. Stefan Ruf:
Insurance Customer Equity Switzerland (ICES) is an integrated approach to measure customer satisfaction, retention, image, service-quality, brand strentgh and appeal to competitor. The result It is a holistic benchmarking tool for the swiss insurance market. The core metrics were validated against cancellations, churn models and customer lifetime value (CLTV) models.
Publikationen: 12
Aufrufe seit 09/2006: 5338
Aufrufe letzte 30 Tage: 1