Buch, Englisch, 192 Seiten, Morgan James Publishing
Autor: Alexander Christiani
Erscheinungsdatum: 2010
ISBN: 1600377033
Quelle: Christiani Consulting
Aufrufe gesamt: 926, letzte 30 Tage: 1
Heartselling describes the paradigm shift from push marketing to pull marketing.
The times where “guerilla strategies” were helpful to attract spouses or customers
are gone. Customers actively avoid pushy marketing and sales approaches—they
demand more from the companies they do business with in the 21st century. T hey
want to be invited to buy—intelligently, gently and with finesse. Customers love
shopping and customers love buying. Heartselling is about the science and art to
foster and enhance your customer’s love to buy from you.
Alexander Christiani shows you dozens of time tested strategies and tactics
to activate the seven magnets of attracting customers. And
best of all, as a “German systems guy” he shows you how to orchestrate all these
heartselling tools into one comprehensive marketing sinfonia. Experience first hand
the marketing power which made Alex one of the leading sales coaches in Europe.
Publikationen: 8
Aufrufe seit 10/2003: 70924
Aufrufe letzte 30 Tage: 67