SUCHE
Why Do Customers Complain Online?
Determinants Explaining the Propensity to Complain Online
Autor: Dr. Alexandra Daniela Zaugg
Online complaining is said to be an efficient and convenient way of handling complaints for both customers...
Beitrag: 2008
Aufrufe letzte 30 Tage: 1
Zaugg, A.D. (2008), Online Complaint Management at Swisscom: A Case Study
Autor: Dr. Alexandra Daniela Zaugg
To date online complaint management has received only limited attention from both scholars and...
Fallstudie: 2008
Aufrufe letzte 30 Tage: 1